Free
$0
Up to two active cars, with every feature working. Not a trial. It does not expire.
VIN scan, receipt reading, costs, margin, days in stock, appointments, offline use and CSV export are all included.
Pricing
$49.99 a year. No contract, no setup call.
Dealer software is usually sold with a quote, an onboarding fee and a training session. Deelary is free for two cars and $49.99 a year after that. One forgotten receipt on one car covers it.
Pro, monthly
$8.99 / month
Unlimited active cars, every feature, 7-day free trial.
Billed through your Apple ID. Cancel any time in iPhone Settings under your Apple ID.
Pro, yearly
$49.99 / year
The same as monthly, at $4.17 a month. You keep $57.89 a year.
7-day free trial, billed through your Apple ID.
Why it costs this little
Dealer management systems are priced for a lot with a building, staff, a service department and an F&I office. That price is fair for what they do. It is absurd for someone running two cars at a time, and it is the reason most small dealers end up on a spreadsheet instead.
Deelary does one job rather than twenty, runs on a phone you already own, and has no sales team to pay for. So it can be priced at what it is worth to one operator instead of what a dealership can be made to pay.
What is in every plan
- VIN scan that fills make, model, year, engine and body
- Receipt photos read on the device: amount, date, category
- Total cost, asking price, projected profit and margin per car
- Negotiation calculator for buyer offers
- Showings, test drives and shop visits with reminders
- Days in stock with alerts at 45 and 75 days
- Sales by month, profit and days held by source and by make
- Unpaid invoices and money owed to you
- Works offline, exports to CSV
The free plan is not a cut-down version. The only difference is how many cars you can hold at once.
Amounts are in your currency
Prices above are in US dollars, which is what Apple charges. Inside the app the amounts you enter are in your own currency, so dealers in the UK, Canada and Australia use it without converting anything.
Still deciding? Spreadsheet versus dealer software is the honest version of the comparison, including where a spreadsheet is genuinely good enough.
Questions
What counts as an active car?
A car you still hold. Once you mark it sold it no longer counts, so the free plan keeps working as long as you run up to two cars at a time.
Is the free plan a trial?
No. It does not expire. Two active cars with every feature, for as long as you want it.
How does the trial work?
Deelary Pro starts with 7 days free. Apple bills you after that unless you cancel, and you cancel in iPhone Settings under your Apple ID.
Is there a contract or a setup fee?
Neither. No contract, no setup call, no training session, no onboarding fee. You download it and add a car.
Who handles billing and refunds?
Apple. The subscription is bought through your Apple ID and refunds go through Apple. Write to support@deelary.com and we will help where we can.
What happens to my records if I cancel?
They stay. You drop back to the free tier and can export everything to CSV at any time.